Building trust in the brand
The questions form a selected framework and are intended to provide a brief guideline - as a small incentive, so to speak, for what you then work out and refine in a personal meeting with the digital agency. Of course, every project has different requirements and prerequisites. You have an idea and can already imagine how the whole thing should look and function. Often it's not a lack of good ideas - it's often a lack of the right planning. It helps immensely to ask yourself a few basic questions in advance to ensure that everything runs smoothly. This not only helps the person who wants to implement the project, but of course also provides clarity for the person who will ultimately be helping to implement the project. Where exactly should the journey go? The choice of technology and the type of design already provide a rough direction. Especially with digital solutions, the choice for further steps is important and should be well thought out.
1 The basics
Why am I contacting the agency? What do I expect from them?
A full-service digital agency provides a broad portfolio of services and supports all measures to increase the company's brand awareness. Before choosing the right agency, it is important to think about the basic requirements: What kind of solution am I even interested in? Should the agency support my project in the long term and from the outset or do I only need short-term help? Are my goals clearly formulated? What resources are available to me and what am I lacking?
2 The type of solution
What are my intentions? Where do I want to go in the long term?
For example, do I just want a business card website or do I want to create more complex digital solutions? Do I want to be able to revise the content of my website regularly? Which content management system makes sense? Drupal, Wordpress or Typo3? Are there any special hosting and domain requirements?
If you already have specific design ideas, examples can be very useful. The agency can advise you on all these considerations and provide helpful tips.
3 The digital agency
Which agency suits my ideas?
Finally, you should consider whether the agency's mentality matches your intentions. It is also crucial to determine whether the agency's core competencies are compatible with the required undertakings.
4 The target group
Who do I want to address and how?
Who is my target group and who are my competitors? What do visitors to my website expect? How can I provide them with the right information and present it appropriately?
5 The design
How do I want to present myself? Which design suits me?
Do I already have a design, logo, brand concept - a good claim?
If not: Do I have any special requirements in mind? Certain colors and fonts?
How should my website be structured and organized in general? Should it be responsive? The right design is crucial for the success of the website.
6 The content
What content is important for my external appearance?
Do I have the right image material available? Does any still need to be created? What tonality do I choose for images and fonts? How do I want to communicate with my target group? And who will write the texts for my website? Do I take care of the content on the social platforms myself or do I need support?
7 The time frame
What needs to be done by when?
Time management is an extremely important factor for the success of the project. By when should my new website be launched? Will I be able to deliver all the content by a certain date?
8 The budget
Am I calculating correctly?
Can my requirements and wishes be implemented within my budget?
