Building trust in your brand
These questions provide a selected framework and are meant as a short guide – a small head start for what you will then work out and refine in a personal conversation with the digital agency. Every project naturally brings different requirements and preconditions. You have an idea and can already picture how it should look and work. Often there is no shortage of good ideas – what fails is proper planning. It helps immensely to ask yourself a few fundamental questions in advance so that everything runs smoothly. That helps not only the person commissioning the project, but also creates clarity for the people who will ultimately help build it. Where exactly is the journey meant to go? The choice of technology and the kind of design already set a rough direction. Especially with digital solutions, this choice matters for the steps that follow and should be well considered.
1 The basics
Why am I contacting the agency? What do I expect from it?
A full-service digital agency offers a broad portfolio of services and supports every measure that increases your brand's visibility. Before choosing the right agency, think through your fundamental requirements: What kind of solution am I actually interested in? Should the agency support my project long-term and from the start, or do I only need help for a short time? Are my goals clearly formulated? What resources do I have, and what am I missing?
2 The kind of solution
What are my intentions? Where should this go in the long run?
Do I just want a business-card website, or should more complex digital solutions be built? Do I want to revise the content of my website regularly? Which content management system makes sense – Drupal, WordPress or Typo3? Are there particular hosting and domain requirements?
If you already have concrete design ideas, examples are very useful. The agency advises you throughout these considerations and offers helpful tips.
3 The digital agency
Which agency matches my expectations?
Finally, consider whether the mentality of the agency fits the goals you are pursuing. Beyond that, it is decisive whether the agency's core competencies are compatible with what you need built.
4 The audience
Who do I want to reach, and how?
Who is my audience, and who are my competitors? What do the visitors to my website expect? How can I offer them the right information and present it well?
5 The design
How do I want to appear? Which design suits me?
Is there already a design, a logo, a brand concept – a good claim?
If not: do I have particular wishes in mind? Specific colours and typefaces?
How should my website be structured and organised overall? Should it be responsive? The right design is decisive for the success of the website.
6 The content
Which content matters for how I present myself?
Do I have suitable images, or do they still need to be produced? Which tone do I choose for images and copy – how do I want to talk to my audience? And who actually writes the copy for my site? Will I look after the content on social platforms myself, or do I need support?
7 The timeline
What has to be done by when?
Time management is a crucial factor in the success of the project. When should my new website go live? Can I deliver all the content by a certain date?
8 The budget
Am I calculating realistically?
Can my requirements and wishes actually be delivered within my budget?
