One page, one job
Canonicals, metadata, schema and sitemaps only help once it is clear which page answers a search query and which one explains a service.
ProDigi
Online
SEO, GEO and conversion belong together
Drupal supplies the technical signals. Visibility comes about when the landing page, the content, the evidence and the next step all support the same job.
GEO needs connections you can evidence
We check whether content, entities and evidence are connected well enough for search and answer systems to place them correctly. We do not promise citations in AI answers.
A complex site architecture for the NRW Ministry of Finance
Separate paths for information and for applications were brought together in one shared Drupal structure.
The project shows our experience with clear landing pages inside complex organisations.
When an SEO/GEO audit is worth doing
An audit is worth doing when the technology, the site structure and the enquiry path do not add up to one coherent picture.
Several pages compete for the same question
Similar URLs serve the same search intent. It stays unclear which page should be indexed, linked internally and developed further.
Claims are made without solid evidence
Authorship, primary source or project experience are not clearly attributed, which makes it harder for search and answer systems to place the claim.
Technical signals contradict each other
Canonical, redirect, sitemap, internal links and schema point at different URLs, or create duplicate entities.
Enquiries lose their origin
The call to action and the form do not reliably pass on the product, the entry page or the campaign context, so qualified enquiries cannot be traced back to a landing page.
The SEO/GEO audit: assess first, then prioritise
We agree the boundaries — one Drupal platform, one topic cluster or one group of pages. We then connect the available search and usage data with the site architecture, the technology, the content and the evidence.
You tell us the platform, the most important landing pages and the outcome you want. We then agree the access we need, the area to assess and the format of the result.
Missing data and the limits of what can be concluded are documented. Rankings, mentions and citations cannot be guaranteed.
What you receive
- a mapping of search intents to canonical pages
- findings with concrete URLs, locations and reasoning
- a backlog ordered by impact, effort and dependency
- separate tasks for engineering, editorial, design and campaigns
- a results session with a recommended next step
From the audit to focused delivery
The backlog separates responsibilities. Your own team, another supplier or PROGRESSIVE can then work through the prioritised tasks. Delivery by us is agreed separately.
Correct the Drupal technology
Canonicals, redirects, sitemap, metadata and schema are adjusted on the development environment and verified with crawl, rendering and smoke checks.
If the overall technical condition is unclear, the technical Drupal audit establishes solid ground first.
Put pages and content in order
Competing URLs are each given a clear job. Entry points, internal links, authorship and project evidence are aligned with the search intent they serve.
Landing pages become unambiguous and sources become traceable.
Keep the conversion paths intact
The call to action and the form pass on the product, the entry page and the campaign context. Anonymous events record the agreed steps up to the enquiry.
Every enquiry can then be traced back to the entry point it came from.
Measure the effect against a baseline
Search Console queries, landing pages, ads data and qualified enquiries are assessed against a documented starting point.
Observed change stays distinguishable from assumption.
Frequently asked questions
On GEO, data access, what the results can tell you, and what happens next.
SEO improves the technical and editorial basis for search engines and for concrete search queries. GEO adds the question of whether content, entities and evidence are unambiguous enough for answer and AI systems to place them correctly as well. Whether you are mentioned or cited remains outside anyone's control.
No. Structured data can make the job of a page and its entities clearer. Without clear content, solid evidence, authorship and internal relationships, none of that adds up to a credible source.
A first inventory is possible from the public website alone. For an assessment you can rely on, we include Google Search Console, GA4, Google Ads, Google Tag Manager and anonymised information about contact enquiries, as far as these exist.
No. The prioritised backlog can be worked through by your own team, by another supplier or by PROGRESSIVE. Responsibilities and dependencies are documented so that the tasks stay usable by whoever picks them up.